Suffolk animal health company on parade in London for farming charity

Animax - 2015-12-03

A Suffolk-based animal health company has helped to highlight the important role British livestock production plays in the country’s food supply by supporting a parade of native beef cattle through the streets of London.

James Porter, managing director of Animax Ltd, and Carolyn Holland, the company’s marketing manager, accompanied the Celebration of British Livestock parade of Shorthorn heifers, mounted police and a mounted detachment of the Light Cavalry of the Honourable Artillery Company from St Paul’s Cathedral to St Bride’s Church, Fleet Street, yesterday (December 3).

The event raised thousands of pounds for the farming charity, the Addington Fund. Ian Bell, the charity’s chief executive, said the support of Animax had been crucial to the success of the event.

“London is an expensive place to hold such an event but we need to get farming in front of the people and where better to highlight the work of the farming industry than in front of thousands of our consumers in our capital. We are very grateful to Animax for the role it has played in making this happen,’’ said Mr Bell.

Reverend Canon Michael Hampel, precentor of St Paul’s Cathedral, led the blessing of the two heifers on the cathedral steps.

He echoed Mr Bell’s sentiments. “When the people of London go to buy their lunch today they will, after watching this blessing and parade, give a little more thought to the animal and human story behind that food.’’

Mr Porter said Animax understood the huge pressures that farming families were under and was delighted to support the excellent work of the Addington Fund.  ‘‘Our customers are farmers and many of our employees have their own farms or livestock.’’

He continued ‘‘My family had a small sheep farm and later a pig farm during the 1970s and 1980s and experienced first-hand the economic pressures faced by farmers. We experienced personally the collapse of the pig markets during the 1980s. Subsequently, through Animax we have seen the devastating repercussions of on farm disease including foot and mouth and tuberculosis.’’  

Mrs Holland added ‘‘Farmers today are having to cope with a collapse in the prices which they are paid for their milk and lamb.  Animax is working to provide products for farmers that will increase the growth and yield from their livestock and help them to reduce costs.’’

The Addington Fund does valuable work in supporting farmers who, through no fault of their own, can face losing their homes.  “Whether the difficulties are due to personal health problems, disease affecting livestock or global issues affecting the price of livestock, milk or grain, Animax understands the volatility of this vitally important industry,’’ said Mr Porter.

Animax Ltd has a local connection with the Addington Fund.  The fund was initiated in 2001 by Canon Richard Addington from St Edmundsbury Cathedral, near to the headquarters of Animax Ltd. 

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Photos for this release:

James Porter and Carolyn Holland of Animax Ltd head the parade of livestock through central London