Welsh livestock producer launches new website for the farming industry

farming hub - 2014-01-12

A second-hand farm machine that failed to live up to the seller’s promise has prompted a Welsh livestock and arable farmer to launch a new website that allows customers to rate agricultural suppliers.

Lawrence Couzens and his parents bought the machine from a dealer they had little knowledge of. “When it arrived on the yard it was not as described but there was no recompense,’’ Lawrence explained.

Had the Couzens’ had the opportunity to read feedback from other disgruntled customers, they would have bought the machine elsewhere.

With this in mind, Lawrence has created Farming Hub – an online site selling everything from machinery and livestock to farmland and grass seed.

A key feature is an opportunity for buyers to give their feedback on the companies listed on the site. Suppliers are ranked from poor to excellent using a star rating system; users who post a ranking are encouraged to leave an explanatory comment. “It is a means of making it easier for farmers and other buyers to buy from a reliable dealer,’’ Lawrence explained.

And it will also encourage suppliers to deliver the best service possible. “It’s an opportunity for customers to shout about those who are doing a good job,’’ Lawrence added.

Every week the site will highlight the five dealers who achieve the highest rating.

Lawrence worked on dairy, beef, pig and arable farms across the UK before returning home to the family farm at Castlemorris, Pembrokeshire.

His entrepreneurial streak spotted the opportunity to diversify into online marketing. “We deal with suppliers in so many different aspects of the farm business. The online service –www.farminghub.co.uk - is a one-stop shop that allows farmers to identify a whole range of services to help them run their businesses,’’ said Lawrence.

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Photos for this release:

Star rating: Lawrence Couzens’ new website allows customers to rank suppliers.